Released on: February 27, 2008, 4:24 am

Press Release Author: Oridian - Online Media Solutions

Industry: Advertising

Press Release Summary: Online ad network Oridian will sell traffic for top swap site
Hitflip.co.uk

Press Release Body: London, U.K. - February 27, 2008 - Oridian, Ltd., the largest
privately owned advertising network, and Hitflip Media Trading GmbH,, Europe\'s No. 1
swapping site, today announced an exclusive partnership for UK traffic.

Oridian is one of the top 10 international advertising networks worldwide with reach
that exceeds 140 million unique users per month - more than 80 million in the EU
alone. Oridian bridges between advertisers and publishers around the world to bring
international advertisers to US publishers and quality global media to advertisers
overall.

Hitflip runs Europe\'s biggest swapping platform for the exchange of DVDs, music CDs,
games, books and audio books. Founded in 2005 in Germany, it currently boasts more
than 300,000 users offering to exchange 125,000 different DVDs, 20,000 audio books
and plays, more than 40,000 games, 65,000 books and 85,000 music CDs. Joining
Hitflip takes less than 30 seconds, with no subscription required - the goal is to
make swapping as easy and secure as possible.

Jacob Nizri, CEO of Oridian, today said, "Hitflip has exclusively recruited Oridian
as a partner for selling its UK IP-targeted ad inventory. With a 35% reach, Oridian
has a considerable presence in the UK, ranking fifth on NMA's list of top private ad
networks for 2006 and 2007. "

Andre Alpar, Managing Director of Hitflip, said, \"A partnership with Oridian should
bring great results for Hitflip. Oridian is a company with very impressive industry
experience, and we're excited to be cooperating with such a well-regarded
international ad network.\"

Swapping is gaining in popularity across Europe. According to ComScore, the UK
online retail sector attracted 29 million unique visitors in October 2007, or 89
percent of the total online user base in that month, with sites offering both new
and used merchandise topping the list.

About Oridian
Oridian - Online Media Solutions, is the leading privately owned global online
advertising company that lifts both advertisers and publishers to new heights. With
over 9 billion monthly impressions, a massive worldwide inventory and access to tens
of millions of users on various continents, Oridian enables advertisers to implement
highly effective network-wide branding as well as direct response campaigns, and
allows publishers to monetize traffic from all over the world. The Top-10 network
with access to over 180 million monthly users worldwide, of which 40 million are in
North America and 87 million are in Europe, Oridian maintains international
headquarters and a development center in Israel, sales offices in North America,
Latin America, Argentina, France, Germany and the UK, and representatives in
Australia, Belgium, Italy, Scandinavia and The Netherlands. Oridian is a part of the
Ybrant group, parent company of some of the fastest growing digital marketing
companies. For more information: www.oridian.com

About Hitflip
Hitflip is an online swapping site for the exchange of DVDs, music CDs, games, books
and audio books. Founded in 2005 in Germany, it currently boasts more than 200,000
users offering to exchange 125,000 different DVDs, 20,000 audio books and plays,
more than 40,000 games, 65,000 books and 85,000 music CDs. There are no
subscriptions or hidden costs: 79p charge per transfer protects Hitflip users
against fraud and damaged media. For more information: www.hitflip.co.uk

--ENDS--


Web Site: http://www.oridian.com

Contact Details:
Press Contact - Oridian
Rachel Neiman
PR Consultant
Koteret International
Tel. +972 3 633 1538 (direct)
Tel. +972 3 575 5778 #4
Mobile +972 54 215 2653
Fax +972 3 575 5887
rachel_n@koteret.com / www.koteret.com

To contact Oridian directly: ingab@oridian.com

Press Contact - Hitflip
Becky Bowles
Hitflip Media Trading GmbH
Post: Gürzenichstr. 7, 50667
Cologne, Germany
Tel.: +49-(0) 221-272407-20
rebecca.bowles@hitflip.co.uk